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AxHub

An employee engagement & networking app for Axis — “make moves, build connections.” Streamlining communication, collaboration, and engagement across the organization.

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AxHub mobile app — home feed

AxHub is Axis’s employee engagement and networking app — built around the idea “make moves, build connections.” It brings featured news, community updates, trending content, and a magazine into one place so people can discover, connect, and grow.

In large organisations, employees often feel disconnected from their peers and lack a sense of belonging. This disconnection leads to reduced collaboration, low engagement, and declining motivation.

  1. Managers struggle to gain real-time insights into team morale, making it challenging to address issues before they impact productivity.
  2. Important documents and downloadable resources often get buried or misplaced in generic platforms like Teams or Slack.
  3. Employees struggle to keep up with company-wide updates due to scattered communication platforms.
  4. Existing tools don't cater specifically to internal workflows, resulting in inefficient processes.

To create a unified app that streamlines communication, resource sharing, and employee engagement, while fostering meaningful connections and boosting productivity across the organisation.

  1. Separate feeds for company-wide updates and personalised employee interactions to reduce information fatigue and improve focus.
  2. Allow employees to view colleagues' profiles with interests, skills, and contact details, fostering connections without unnecessary distractions.
  3. Enable employees to join groups based on their interests or professional goals to encourage collaboration across departments.
  4. Create a simple system to store downloadable resources for easy access. Connect it to the HR portal to facilitate convenient access.

From insight to a refined experience

01

Research & Discovery

Interviewed employees, mapped how information flowed, and pinpointed where engagement broke down.

02

Information Architecture

Structured the app around a home feed, community, trending, and a magazine for quick, intuitive access.

03

UI & Design System

Created a bold, friendly visual language and a reusable component library in the Axis orange identity.

04

Prototype & Handoff

Built interactive prototypes, validated the core flows, and delivered dev-ready specs and assets.

Competitor Analysis

This analysis helped us identify key features and user needs within the employee engagement space. Though tailored for the Axis organization, this research allowed us to enhance AxHub's features and ensure it stands out by focusing on internal communication, resource sharing, and engagement.

Feature AxHub Jostle Workplace by Meta Slack Teams Yammer
Categorized Downloadables
Professional vs Casual Feeds
Employee Directory
Events & Polls
Targeted Notifications
News & Updates Feed

User Personas for Shaping the Experience

These personas are designed to help us understand the goals, challenges, and motivations of real employees, ensuring that the app meets their needs.

AxHub persona — Raj Singhal, Senior Project Coordinator AxHub persona — Priya Sharma, HR Manager
AxHub — home feed app experience with feature highlights

Create, Share and Stay Updated!

A dedicated space to express yourself! Switch seamlessly between your personal feed and the company feed. Stay engaged with peers while staying informed about organizational updates.

Employee using the AxHub app

Userflow

Our user flow simplifies how employees navigate the company's digital space. From feeds and posts to events and resources, it ensures seamless engagement and meaningful contributions to their workplace community.

AxHub — employee user flow diagram

Design System for Optimal User Interaction

This system includes a carefully chosen combination of typography, color schemes, grids, and UI components that harmonize across all screens, making the app visually appealing and functional.

AxHub — colour palette and typography design system
AxHub — UI components and grid layout

Attendance, Leave & Quick Access Overview

This module gives employees real-time access to workday essentials, from attendance tracking to leave summaries. With geo-fencing check-in and visualized stats, it simplifies processes while promoting transparency.

Team in the office AxHub — attendance check-in and summary

Designed 80+ UI Screens for a Seamless Experience

The UI screens maintain a professional design, adhering to company branding with orange accents that symbolize energy and collaboration, ensuring a cohesive and functional experience.

AxHub — 80+ UI screens overview

Discover connections via shared interests

Dive into shared interests by joining or creating groups. Spark ideas, exchange updates, and build a thriving network within your organization. Connect with like-minded individuals, share your ideas, and encourage innovation in vibrant group settings and with individuals.

AxHub — join community groups by shared interests
AxHub — Collaborate, Innovate & Build Stronger Teams campaign billboard

Results that moved the business

+72%
Daily active users
4.8★
App rating
2.1×
Content engagement

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