Redesigning a premium handcrafted teak furniture brand to elevate usability, premium feel, and customer enquiries.
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Tectona Grandis is a premium handcrafted teak furniture brand. The goal of this project was to redesign their website to improve usability, enhance the premium brand feel, and increase customer enquiries.
The existing website struggled to communicate the craftsmanship and premium positioning of the brand. Navigation felt cluttered, products were hard to discover, and there was no clear path to enquire — leading to lost leads.
We rebuilt the experience around the product imagery and tactile quality of the furniture — a calm, editorial layout, simplified navigation, and prominent enquiry touchpoints that guide visitors from browsing to a conversation.
Aligned on brand goals and studied premium furniture brands, customers, and where enquiries dropped off.
Explored moodboards, references, and directions to define an editorial look that conveys craftsmanship.
Mapped catalogue, product, and enquiry flows to validate structure before moving into visuals.
Crafted high-fidelity, image-led screens that feel premium and make products easy to browse and compare.
Built interactive prototypes to test key journeys and refine interactions, motion, and enquiry CTAs.
Delivered a reusable component library and tokens for consistency and a smooth developer handoff.
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